Insights
Building a GTM Team
Who to hire to build marketing, sales, and revenue operations at a seed to Series B startup, and in what order.
Articles in this cluster
5 articles
Article 01
How do I build a sales team at my startup?
The order of hires from founder-led sales to a VP of Sales, and the signal that says each step is ready.
Article 02Should I hire a fractional CMO or a full-time head of marketing?
Direction versus ownership: which one marketing needs from a leader at your stage.
Article 03When should I make my first RevOps hire?
The signals that bad revenue data is costing you, and what the first RevOps hire should own in 90 days.
Article 04Should I use contract to hire instead of hiring full-time?
When a trial period lowers hiring risk, and when it costs you the candidate.
Article 05My first commercial hire is four months in with no closes. What now?
Separate the seat from the person, and know when the next step is a different seat, a different scope or not a hire.
Next step
Building the go-to-market team?
Bring the motion you run today. In 30 minutes we will work out which GTM hire comes next and what it has to own.